News is irrelevant. Out of the approximately 10,000 news stories you have read in the last 12 months, name one that – because you consumed it – allowed you to make a better decision about a serious matter affecting your life, your career or your business. The point is: the consumption of news is irrelevant to you. But people find it very difficult to recognise what's relevant. It's much easier to recognise what's new. The relevant versus the new is the fundamental battle of the current age. Media organisations want you to believe that news offers you some sort of a competitive advantage. Many fall for that. We get anxious when we're cut off from the flow of news. In reality, news consumption is a competitive disadvantage. The less news you consume, the bigger the advantage you have.
- Rolf Dobelli, The Guardian
But there's something I've stumbled upon - my trick, if you will - that's allowed me to have the best of both worlds: being fully informed and yet serenely unaffected all at once.
What's the trick?
I'm always consuming the news. That's my secret.
I'm living inside of it, swimming in it. And I know how it gets made, who makes it and what the motivation is behind all of the stories and breaking blasts and so on.
I know how and why one thing becomes a news story while another thing is overlooked and forgotten about.
And as a result of this bombardment, I am almost totally immune to it. I consume it and discard it. I take what I want from it and move on. I never get scared and I never get euphoric and I almost never react or make big decisions based on it.
Because I know too much about the process.
I'm too familiar with the assembly of the product to ever feel compelled to action by it.
Prolonged exposure to anything will render you immune to it or it will eventually kill you. And I'm still alive, so....
When I see people buying or selling or cheering or worrying or making big changes in their lives because of an article or a newswire headline or a TV segment, I laugh inwardly or, during moments of weakness, scoff outwardly.
It's taken me awhile to develop this trick - and then a bit longer to have become aware that I could do it - live amongst the Tribe of News and yet remain aloof. At first, the "noise" used to piss me off. Now I am terribly amused by it all.
I love the news, I am fascinated by each day's stories and storylines like everyone else is. But the key is that I drive the bus, no matter what the man in the suit or the woman in pearls or the cover of the Times tells me. I decide what to do and usually the decision is to do naught.
Comportamiento de manada: Estamos biológicamente preparados para mimetizar las acciones que realiza un grupo más amplio de gente. Mientras este comportamiento nos permite de forma rápida absorber y reaccionar basándonos en la inteligencia de los que nos rodean, también puede llevar a un ciclo de auto refuerzo del comportamiento agregado.