Samsung Electronics Co. Ltd. (OTC: SSNLF) wants to take the mobile world to a whole new level. As Samsung sees it, in the near future, you'll control your phone by using just your thoughts.
I'm not kidding or being metaphoric.
The South Korean electronics giant has teamed up with a professor at the University of Texas to develop a new wireless brain interface.
While it's still in the early stages, mind-control tech isn't commercial. It's in the R&D phase but showing promise in helping quadriplegics and amputees gain some control over their lives.
In a recent interview with MIT Technology Review, Samsung officials said they want to broaden the brain-device interface so that virtually anyone could use it.
Samsung is testing how people can use their thoughts to open an app, send a message, select a song from a playlist, or turn on or off one of its mobile products.
This futuristic approach has gotten the world's leading seller of smart phones a ton of global buzz. It's all part of its strategy to show that it's no longer an Apple copycat but is intent on setting new tech standards.
Sales of the iPhone were up 400% in India, 140% in the Philippines and 60% in Turkey.
But the trend in China was down.
Apple has generated $27 billion in revenue from Greater China (Mainland China, Hong Kong and Taiwan) in the last 12 months.
In the recently announced fiscal third (April-to-June) quarter, however, it brought in $4.65 billion - a decrease of 14% on a year-over-year basis, but a sequential decline of 43% from the record $8.2 billion the company generated in the January-to-April quarter.
Apple CEO Tim Cook tried to downplay this trend, stating that "I continue to believe that in the arc of time China is a huge opportunity for Apple, and I don't get discouraged over a 90-day kind of cycle that can have economic factors and other things in it."
Currently, only two operators in China carry the iPhone - China Unicom (which at one time was Apple's exclusive partner), and China Telecom (which has been an Apple player since 2012).
China Mobile still isn't an Apple distributor.
In July, Cook, the Apple CEO, reportedly met with China telecom executives - including China Mobile Chairman Xi Guohua - to discuss "matters of cooperation." In a report that came weeks later, China Mobile was said to be actively negotiating a deal with Apple.