Avoiding obsolescence may be much harder than it appears on the surface. Historically, big organizations have been uniformly incapable of adapting to innovation. Often, in fact, established businesses demonstrate resistance or even hostility to technological change. Polaroid and Kodak, though perfectly situated to exploit the digital photography revolution, failed to do so. The old phone companies had everything they needed to become dominant ISPs. The big players in music distribution could have created their own streaming services but have ceded the opportunity while hectoring those who stepped in to satisfy customer demand. The more successful a company has been, the more likely it is to miss “the next big thing” and fall by the wayside.
This inability to embrace technological progress means that big, established businesses almost always lose their dominance to new and nimble competitors, usually after a waging a political battle that hurts consumers but profits politicians. Think, for example, about the American auto industry. This is one reason that smart economists have never really worried about the theoretical threat of monopolies. In practice, the giants that exercise significant control over large markets have always slipped into history during periods of technological transformation.
Yo todo esto lo vivo cada dia trabajando en un gran dinosaurio y trabajando con startups super dinamicas... Y lo entiendo perfectamente!