One company called eLoyalty has now analysed more than 750 million conversations and logged certain keywords to trigger operative reaction to your conversation. They have broken humanity down into six major types. It will quickly work out your personality type and put you in touch with an operative that has the same personality type as you.
The result is that busy people are dealt with quickly but old ladies are allowed to talk about their cats.
Vodafone took the eLoyalty model based on the six personalities and applied it to their marketing. Each of the personality types had a sales pitch directly targeted at them. The result was an 8,600 percent increase in sales. The types of personality are identified by key words.