Algorithmos

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Dalamar
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Algorithmos

Mensajepor Dalamar » 20 Nov 2012 13:42

One company called eLoyalty has now analysed more than 750 million conversations and logged certain keywords to trigger operative reaction to your conversation. They have broken humanity down into six major types. It will quickly work out your personality type and put you in touch with an operative that has the same personality type as you.

The result is that busy people are dealt with quickly but old ladies are allowed to talk about their cats.

Vodafone took the eLoyalty model based on the six personalities and applied it to their marketing. Each of the personality types had a sales pitch directly targeted at them. The result was an 8,600 percent increase in sales. The types of personality are identified by key words.
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Dalamar
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Re: Algorithmos

Mensajepor Dalamar » 20 Nov 2012 13:42

Dunnhumby, a data-analysis firm, uses algorithms to crunch data on customer behaviour. Its best-known customer, Tesco - a British supermarket - generates data on 13m clients and 55,000 product lines. Dunnhumby’s analysts invented an algorithm called the rolling ball. It assigns attributes to each of the products on Tesco’s shelves. These range from easy-to-cook to value-for-money, from adventurous to fresh. The rolling-ball algorithm starts at the extremes: ostrich burgers, say, would count as very adventurous.

The algorithm then trawls through Tesco’s purchasing data to see what other products (staples such as milk and bread aside) tend to wind up in the same shopping baskets as ostrich burgers do.

“All this sophisticated data analysis and it comes down to where you put the biscuits,” says Martin Hayward, of Dunnhumby.
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Dalamar
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Re: Algorithmos

Mensajepor Dalamar » 20 Nov 2012 13:43

In 2011, the University of California opened a pharmacy staffed by a single $15m robot built by Swisslog, a Swiss logistics firm. The machine receives information from the standard emails that already emanate from the doctor’s office. The robot then picks the pills from long rows of boxes built into the pharmacy.

So far the robot has dispensed over 2m prescriptions without making a single error. But more than that it does not need to keep up with new technologies, as these are fed in as updates. By comparison, a human pharmacist in California costs around $130,000 a year. But were these robot pharmacies to multiply, the price would drop massively.
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